Time-based promotions are emails containing time-sensitive messages which prompt recipients to take actions, such as purchasing products, trying new services, or registering for online classes. With email marketing, you can send time-based promotions and non-promotional emails. However, you should also note that weak marketing strategies are bound to fail, thus do not deliver ROI as expected, whereas a well-planned strategy will always get you to reach your goals. What’s better is that for every $1 spent on email marketing, you can reap at least $40. A fantastic statistic to better leverage your email marketing strategy. Email marketing also has an ROI of 4400 percent – and the average order value of an email is three times higher than that of social media. Statistics showed that consumers spend 138 percent more buying products marketed through email than those who do not receive email offers. Emails also convert better than any other marketing efforts such as social media.
While millennials and influencers spend an average of 2 hours 34 minutes each day entertaining themselves on social media, emails remain the most effective way to nurture leads and boost customer loyalty.Įmail remains the #1 communication channel with 99 percent of consumers checks their email on a daily basis. The word ‘email’ might sound old in the age of social media. Effective email marketing might convert prospects into customers, and turn one-time buyers into loyal, raving fans. What is email marketing?Įmail marketing is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising.
In this article, we will discuss one of the oldest but effective methods of marketing: email marketing. Meanwhile, direct marketing involves email, SMS, experimental, and direct mail marketing. Indirect marketing consists of SEO optimisation, content marketing, PR, social media, referrals, and so on.
There are two models of marketing approach that businesses commonly use to make their product or service known to the public, namely: direct and indirect marketing.
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